Blockbuster App Will Be Exclusive To Motorola Droid X At Launch

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The Blockbuster Movie Application will be available first for DROID X customers and will offer them access to hundreds of new releases from the rental giant.
Built to take advantage of the video capabilities and screen size of DROID X, BLOCKBUSTER On Demand will offer customers the hottest new release movies available to download the day they become available, alongside Blu-ray and DVD releases. DROID X customers will be able to rent or buy titles to watch on their smartphones and other BLOCKBUSTER On Demand devices.

“Movies and other video content look tremendous on DROID X, which has the screen, resolution and size to make it like nothing we’ve ever seen before on smartphones,” said John Stratton, chief marketing officer at Verizon Wireless. “Right out of the box, DROID X customers will be the first to experience the hundreds of movies that will be available through the Blockbuster app.”

“We are thrilled to expand our digital presence with this new app on DROID X. With our unique multi-channel capability to offer DVDs in store, by mail and via kiosks, and with a world-class digital offering in BLOCKBUSTER On Demand that is gaining momentum, our customers have even more convenient ways to access entertainment content from Blockbuster,” said Jim Keyes, chairman and chief executive officer, Blockbuster Inc. “Our customers have come to expect these types of innovations and immediate access to the latest hit movies. As the leading provider of entertainment, Blockbuster is uniquely able to offer customers access to the most popular titles where they are – through smartphones, such as DROID X, at the supermarket on their way home, in one of our neighborhood stores or through DVDs by mail – as only we can.”

Getting movies and television shows from BLOCKBUSTER On Demand presented by V CAST Video is simple. Located on the application tab on DROID X, customers can browse and search for movies using Verizon Wireless’ leading 3G data network. Customers will be able to sign up for a Blockbuster account directly from the phone, and within minutes can be renting and buying movies. Downloading content to DROID X requires a Wi-Fi connection.

The Verizon and Blockbuster pricing structor leave lots to be desired for us. Movies cost $9.99 and up to purchase and $3.99 each to rent. In addition to watching on their DROID X, customers can watch rented or purchased movies on any Blockbuster-enabled device. Movies that are rented will be available for viewing on one screen within 30 days of rental, with a 24-hour viewing period once the title is first played. Purchases will be available to watch on multiple devices and screens, including compatible mobile devices and computers.

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