Google Launches Near Me Now Location Based Search Function

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As part of Googles Local Search Project "Near Me Now" has been launched.

Need that cup of coffee or 5 star restaurant in a unfamiliar city? Near Me Now has you covered. Simply enable privacy and location options on your mobile phone and let this function do the work.

"Near me now" was designed to address two user problems. First, to make it fast and easy to find out more about a place in your immediate vicinity, whether you're standing right in front of a business or if it's just a short walk away. For example, you may want to know what other customers think about a restaurant before you go inside or what they have been raving about on the menu before you order. By selecting the "Explore right here" option, you can find out more about a place "right here" with just a few clicks.

"Near me now" is currently available in the US for iPhone (OS 3.x) or Android-powered devices with version 2.0.1 or later. You must first enable location in order for "Near me now" to appear, and "Explore right here" works only if the phone provides location accuracy within approximately a city block.
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