Vail Resorts App EpicMix Is Trail Tracking Interactive Social Portal

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Two Epic announcements on the same day. Its becoming the norm around here with all the Android Phone launches. Epic 4g and Epic Ski Pass News. Yea.

We are big time skiing fans at Droid Cell Phone. In fact some of us spend the winter in Colorado Skiing and Snowboarding. So imagine the excitement when the news broke about the new EpicMix App for PC and Android phones. Yes it also works on iPhone.

For the last few seasons Vail Resorts has had RF-id technology embedded in the season and day passes. The lift attendants all have RFid readers that track when and where you get on a lift. Not sure how this will all work with the App, but not all lifts have the readers. Once you are on the mountain at Vail they disappear.

EpicMix is a digital application that guests can access online, at their computer or via a free mobile application that can be downloaded for the iPhone, Android or other smart phone. EpicMix automatically captures the activity of guests throughout each of its resorts, by leveraging Vail Resorts’ state-of-the-art radio frequency (RF) scanners that are being installed at each of its 89 lifts across all five mountain resorts. An RF-enabled chip embedded in Vail Resorts’ season passes and PEAKS lift tickets will automatically track guests’ lift rides, calculating vertical feet skied and days on the mountain and will recognize special achievements and accomplishments by granting guests commemorative, collectible digital pins. EpicMix will have hundreds of available digital pins for a multitude of unique experiences available at each resort.
Vail Resorts EpicMix App
EpicMix will allow guests to share their statistics and accomplishments through updates on Twitter and Facebook and guests can create special EpicMix leader boards with their Facebook friends. The EpicMix mobile application will alert guests when any of their Facebook friends are skiing and where they are on the mountain. The application will also allow guests to send messages to their private groups of Facebook friends on the mountain. The mobile application will also provide trail and grooming information, snow and weather reports, as well as resort news and traffic updates. EpicMix will also have a special website for kids under the age of 14, which will allow them to connect with their parents’ accounts, but will have content designed specifically for them and unique pins only kids can earn. The kids’ site also will have special privacy restrictions. Parents will also be able to use EpicMix to track the lift rides of their kids in real time.

“With the advent of new technology in equipment and new features on the mountain, skiing and riding have become the ultimate form of creative expression in sports and travel. At the same time, the rapid growth of social media has given people a whole new way to express themselves online and connect with friends and family. EpicMix is a groundbreaking experience that brings both together in a seamless and hassle free way for all of our guests,” said Rob Katz, chairman and chief executive officer of Vail Resorts. “EpicMix takes the fun of playing and sharing online and marries it with the very real experience of skiing and riding. By not requiring our guests do anything new, EpicMix is accessible to everyone, not just those already familiar with social media. EpicMix has the ability to track your physical accomplishments, similar to applications like Nike+ and then combine it with the community experience of location-based social media, similar to applications like Gowalla.”

The Epic Pass is the best deal in skiing. You can get the pass for $600.00 and ski all 6 Vail Resorts mountains. Tahoe too.

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